Flatpacked Christmas Card
"We still love the creative, playful, interactiveness of this idea; most of the cards you'll receive this year will, once you have read it, it on your desk or get tacked to the bulletin board, and that's about it. The genius of this is that it can be a perfectly functional card and decoration".
The Christmas card looks at the throw-away society and mass consumerism especially around Christmas time. The flat-pack Christmas card reflects this idea and lends itself to Ikea's furniture signature style, while making it cheap to post too. Recipients can then build their own Christmas card, which is more interesting than a bit of folding card. It also comes complete with instructions and that all important hotline number you can ring.